I’ve been meaning to do this for awhile, but haven’t gotten around to it until now. I really wanted to start doing little reviews of some of the new KPOP artists that have been popping up lately, and this new group Orange Caramel is one of them.
The reason I wanted to put out my thoughts about this group is because I really love the group After School, which is headed by Pledis Entertainment. After School if you don’t know, is a popular all-girl eight-member KPOP group and their hip-hop and pop beats just keep you screaming for more (at least in my opinion). Their latest single “Bang!” is a favorite of mine for sure, and their past songs aren’t bad either. Go check them out here if you want to know more.
What’s interesting about this new group Orange Caramel is that it basically is a subdivision of After School. Pledis Entertainment thought that it would be a good idea to split up the After School members into different subgroups, each promoting a different image. For Orange Caramel, they took three After School members (Park Soo Young/Lizzy, Im Jin Ah/Nana, and Oh Hye Rin/Raina and put them into this division. Just recently, they released their MV “Magic Girl” and started performing on popular KPOP shows.
You might be able to garner from the pictures what the group’s image is. Basically, Orange Caramel seems to try to attain everybody’s attention with a new, fresh and absolutely adorable cute image. And when I say “absolutely adorable” I’m not necessarily saying that’s a good thing. If you’ve listened to the style of After School long enough, you’ll know they have a really interesting pop and hip-hop sound. For me, it’s pretty cool and the music that they sing is good to hear and it’s on my favorites list on my iPod. When you press play on your music player and Orange Caramel pops up you’re immediately thrust into a bubbly environment with high pitched girls voices and overly cute exaggerated tones.
When you start watching the video for their MV “Magic Girl” you’ll experience what I mean even more. The girls appear in cute dresses and bows in their hair amazed by a cute guy who passes by. While watching this video I couldn’t hear anything but the bubbly beat and the words “Ottoke, ottoke!” The dance moves are similarly bubbly and everything is totally pink!
Alright, alright, so you say, it’s because I’m a guy that I don’t appreciate these overly cute things. I have to give you that. I mean I do admit that this type of music isn’t exactly my cup of tea, but then again it’s not that horrible to hear either. So personal preferences aside, let me tell you what I’m really not a fan of with this group: the waste of main vocalist Raina’s voice.
If you listen to After School’s past hit songs including “Ah!” and “Bang!” you’ll notice what a powerful voice one of the members has. Raina, who is a relatively young and new member of the group is one of the powerhouses of After School in terms of vocal ability. Don’t be fooled by her small size. The girl can belt out a tune like none other. What disappoints me about Orange Caramel the most is the waste of Raina’s amazing voice. Instead of utilizing her amazing and strong vocal abilities and range, they dial everything down and make her sing in a high pitch girly voice to fit into this group. Raina is amazingly talented and to see her have to do this just makes my heart sink a little.
Now I’m not sure what’s in store for the future of Orange Caramel. Maybe “Magic Girl” is just a one-time deal and then we’ll see some other good songs come out later. But just from this first song alone, I’ve given my thoughts. Orange Caramel seems to be targeted towards a few key audiences, mostly guys and girls who like cute and bubbly pop music. And like I said, it’s not exactly my cup of tea in terms of ear candy, but it could be worse I suppose.
Let’s see what Pledis has in store for our girls next time. Let me know what you think about this group. I’d like to know what you think!